Planting ideas through images; the making of a documentary.

Sunday, January 17, 2010


"In a discontinuous world, I love continuity" Don Roberts declares, the day we filmed at the Kingsfield Farmer's Market. Continuity, as I mentioned earlier, rules my editing of the film about his organic farm.

Michael Pollan's book, Food Rules, just released and climbing the charts, is premised on continuity, the sayings and proverbs about eating that were passed down to us.

What is it about continuity?

Pollan is a writer worth knowing about. He's engaging, curious, literate, anecdotal; yet someone who relies on common sense to come to certain conclusions. He argues, in his latest books, that to be healthy one should eat food.

Remember that old televison ad, Lay's Potato Chips, bet you can't eat just one? Or even better, Pringles, the crisp that fits in a can? These are highly engineered corporate products that are designed, yes, people work on this, eight hours a day, day in and day out, to take away whatever little control you might think you have over what you put in your mouth.

Rule of Thumb 1, if your great grandmother cooked it, and your grandfather ate it, Pollan says, it's probably o.k. for you to eat it. If not, think twice about even buying it. When you feel the urge to eat a potato chip, he wrote recently, wash a potato, cut out the eyes and dodgy bits, slice it thinly, preferably with the skin on , fry it in olive or almond or sesame oil, and by the time you've done all that, and cleaned up after yourself, you'll have better nutrition, are less likely to overindulge, given the work involved, and I imagine also, that if there's any other human in range of the wafting scents of frying, they've probably already reduced your portion size by at least half.

If it grew spontaneously out of the dirt, it's probably got eons of history with the human race and is going to, in the long run, make you feel better, give you more energy, and save your life. Food Rules! That's the philosophy of Elsie's Farm and, ultimately, this film.


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